Pablo González — Crafting purposeful digital experiences through UX research & visual craft.
Graphic & UX/UI Designer based in Spain. Combining user empathy, research methodologies, and refined aesthetics to build meaningful digital products.
5+ Years
Product & Visual Design
100%
Focus on Usability
Galicia, Spain
Remote & On-Site
PETTRAVEL — The all-in-one travel companion for pet owners
Removing friction from pet-friendly travel in Spain
Traveling with companion animals is often a chaotic ordeal marked by fragmented policies, ambiguous hotel policies, and restrictive transport guidelines. PETTRAVEL establishes an intuitive, unified mobile platform where owners discover verified stays, explore pet-friendly spots, and access instant 24/7 emergency vet care.
Pet Households
33% of Spanish households live with a dog.
Housing Friction
Report ambiguous limits or check-in cancellations.
- check_circleVerified Pet Policies: No hidden breed or weight penalties with community validated check-ins.
- check_circleIntegrated Transit Guides: Direct compliance filters for rail, coach, and airline regulations.
- check_circleInstant Emergency Vet Map: 1-tap geolocation routing to verified 24/7 hospital clinics.
UX Process & Methodology
Every screen originates from documented user friction, quantitative discovery, iterative wireframing, and rigorous usability validation.
Research & Discovery
Direct user interviews, surveys, benchmark competitive analysis, and stakeholder alignment to discover core behavioral pain points.
Architecture & Journey
Mapping out end-to-end user journeys, defining information architecture, low-fidelity wireframes, and validating logic before high fidelity.
Prototyping & Testing
Pixel-perfect component systems in Figma, interactive motion specs, qualitative usability testing, and handoff documentation.
JobOS — Intelligent job search system
A project in development focused on transforming the job search process, from professional profiles and job discovery to opportunity analysis and prioritisation.
Professional Experience
Proven trajectory collaborating across multidisciplinary teams in broadcasting, sports retail, web development, and digital agencies.
Equip'Hotel Ourense
Design, Applied AI & Administration
Design of visual proposals and documentation, adoption of AI tools in workflows, and support with budgets, documentation and administrative tasks.
Telemiño
Video Editing, Motion & Graphic Design
Television broadcasting graphics, visual identity continuity, and multi-format video post-production.
CoolSport
Graphic Design, E-commerce & UI Design
Crafting e-commerce promotional collateral, product landing pages, brand communication, and digital assets.
Eprox
Graphic Design & Video Production
Creative campaign conception, vector illustrations, editorial layout systems, and promotional spots.
Quien quiere web
UI Design & Photography Direction
Responsive client web UI mockups, commercial photography art direction, and style guides for SME digitalization.
Core Toolkit & Competencies
Bridging conceptual brand aesthetics with systemic digital design tools to ensure precision from the earliest post-it note to developer handoff.
Design Tools
Vector craft, interface prototyping, and multi-format brand production.
UX Research & Strategy
Behavioral interviews, discovery benchmarks, and heuristic evaluation.
Architecture & Systems
Modular design tokens, taxonomic structuring, and navigation hierarchy.
Technical / Code
Bridging interface design with front-end implementation logic.
Have an upcoming project or want to collaborate?
Currently open to product design roles, UX consulting, and selective design partnerships. Get in touch and let me know briefly how I can help.
Direct Inquiries
Based in Galicia, Spain ▪ Operating in CET time zone with flexible international collaboration.